Being the largest leisure publishers in the West Midlands, it was important that the website reflected their successful regional magazines.
We set about wireframing the project, taking care to focus on the regional variations and how to technically deliver the events.
The result was one URL that was, in essence, a central hub from where visitors could choose their region.
Because the website has thousands of events in the database, we needed to employ the latest caching technology to ensure a fast delivery of the listings.
The content is managed by the What's On team using our CMS of choice Umbraco.